Why Hire a Professional Photographer?

There’s an old adage, “A picture is worth a thousand words . . .” and nothing is more accurate when it comes to selling real estate. High-quality listing photos make a significant difference in a potential buyer’s first impression, the final sales price, and an agent’s ability to stand out from the competition.

Consider the two photographs below – the first a simple snapshot taken with an iPhone, the second taken by a professional. Which would you (and your client) rather have on MLS?

Typical Real Estate Photo Shot With an iPhone







Same Scene Shot by a Professional Photographer Same Scene Shot by a Professional Photographer

Agents are hired to sell homes, not take photos, and must constantly focus on serving clients while simultaneously trying to grow their business. Consider the reasons below when you are making a decision whether or not to hire a professional photographer

Positive First Impressions

  • An agent has only one chance to make a first impression – only two seconds to capture a potential buyer’s attention without a photograph, and perhaps 20 seconds with a photograph.
  • Non-professional snapshots taken with an iPhone or a point-and-shoot camera will not make the best use of those value seconds.

Quality Photographs Attract More Attention

  • Most potential buyers start their home search on the Internet.
  • Over 80% of all homebuyers use the Internet to research houses and find the home they end up purchasing on line before ever seeing it in person.
  • The first thing typical buyers overwhelmingly review in an online listing are the photographs.
  • Most Internet home shoppers won’t even look at a listing without photographs.

Higher Sales Price Potential

  • Homes photographed by a professional photographer sell for at least $1,000 and as much as $18,000 more than homes photographed by an amateur, and garner over 60 percent more online views. This is a great selling point that agents can use as part of their marketing strategy.

Less Time on the Market

  • Homes photographed by a professional photographer are more likely to sell – and faster – than homes with point-and-shoot images.

Triggering Emotions

  • For most buyers, emotion is roughly 80% of the buying decision. So the key to achieving great results is to create excitement – make the buyers dream of living in that home by triggering an emotional response.
  • If potential buyers perusing the Internet are excited by a photograph, they will click through to the agent’s website. If they don’t, they will move on to view the next result in the search list and the opportunity to capture that buyer’s attention is lost forever.

Higher Quality Results

  • There is an art to good photography. Skilled professionals have made an investment in the time and equipment necessary to produce high-quality photographs. They understand how to use composition, color, and light to make their images more appealing.

Your Professional Image and Success

  • The best agents know when to delegate tasks that are better addressed by experts – and it’s those agents who typically move up to the next level.
  • Agents who have a beautiful portfolio of previous listing photos may be viewed as more professional, resulting in additional listings.

Are you a realtor still taking your own pictures? Please take just a moment and read this article . . . What Realtors Need to Know About Photography.