Frequently Asked Questions

What kind of equipment do you use?

I use a full frame Nikon D750. My primary lens for shooting real estate is the Nikkor 14-24mm f/2.8, but I have a full range of lenses that I take on every shoot so that I can accommodate any situation.

How long will the photo shoot take?

Depending on the size of the home and how well prepared the home is for the photo shoot, a standard listing requires between 1 and 1 1/2 hours. Homes that have special architectural or environmental details could take closer to 2 hours to ensure those details are captured properly.

What steps should the homeowner take to prepare their home for a photo shoot?

No matter how good the quality of the photography, if the home is not adequately prepared for the photo shoot, it will not show well. A documented, comprehensive guideline to Preparing a Home for a Professional Photo Shoot may be viewed here or downloaded and printed for the homeowner to use.

How many photographs will I receive?

A minimum of 25 images will be delivered to ensure adequate cover in the MLS. The goal is to provide you with a sufficient number of images (usually 45-60) from which to choose for online listing.

What sizes and types of images will I receive and how?

All images are delivered at full resolution, as well as 72 dpi suitable for uploading to most MLS website uploads; these will all be made available for downloading on a password-protected site. The entire photo gallery also remains on-line at www.jwallrealestatephotography.com so the agent may provide potential buyers with access to view the complete gallery of high-definition images.

When will I receive my photos?

Final images will be delivered no more than 48 hours after the shoot, and in most cases within 24 hours. Once the images are processed, you will receive an email with a link to use for downloads.

How much do you charge, and how is payment made?

Please refer to the Pricing and Services page for further information.

Do I need to be present at the shoot?

Access to the property will need to be provided, but you do not need to be present. However, it is strongly recommend you be there at the beginning of the shoot to walk through the home to ensure it’s ready to be photographed. De-cluttering the home is the responsibility of the owner, but you may want to see for yourself how things look and make any changes needed prior to the start of shooting. You may also want to point out any special details that are of extreme importance to you to ensure those items are covered in the shoot.

What if I need to reschedule or cancel a shoot?

Situations sometimes arise making it necessary to reschedule a shoot, for example inclement weather. For bad weather days, I work with my clients to reschedule at the next available opportunity at no additional cost.

However, if a client asks to reschedule within 12 hours of the set appointment, if I arrive on site and the home is not ready for the shoot, or if the property is not accessible, a cancellation fee of $60 will be charged.

Is there a fee for travel?

A travel fee is not charged for any location within 25 miles (one way) of my studio in Atlanta. An additional fee of 55 cents per mile applies for distances over 50 miles round trip to help defray the cost of gas and time spent driving to and from the shoot location.

What types of things do you do in post-processing (editing the images)?

Each image is individually processed to ensure the composition is optimal, exposure is balanced, color is accurate, vertical lines are vertical, and any lens distortion is corrected.

Note, however, that each property will be photographed "as is" - this means if something is there and visible, it will be in the shot. I do not "Photoshop" dead grass, blemishes on walls, removing items, and otherwise cleaning up the environment. Homeowners should be given a copy of the guideline to Preparing a Home for a Professional Photo Shoot to ensure the home is ready to be photographed before I arrive.

What are your licensing terms? Who owns the images?

All fees reflect the limited use of the images by the listing Real Estate Agent or in some cases the homeowner – whoever is paying for them. During the period of time you have an active listing, you can use the images however you wish to promote and advertise the property, including posting on MLS, Realtor.com, or other web sites, ad placements in on-line and print media, post cards, flyers, brochures, banners, billboards, etc. Once the home sells or if you lose the listing, all rights to the use of the image expires. In all cases we retain full ownership of the images.